Privacy Policy

This Privacy Policy explains how Assisted Living Channel collects, uses, shares, and protects information when you visit the site, contact us, subscribe to updates, submit information through forms, or interact with advertising, referral, affiliate, or sponsorship features.

Assisted Living Channel is owned and operated by BNK Invest, Inc.BNK Invest, Inc. is identified on this page as the legal owner and operator of the site. This policy explains, in plain English, what information may be collected and how it may be used in connection with forms, referrals, affiliate relationships, advertising, and related site features.

Information we may collect

Depending on how the site is used, Assisted Living Channel may collect several types of information.

Information collected automatically

Like most websites, the site may automatically collect certain technical and usage information when you browse. This may include your IP address, browser type, device type, operating system, approximate location derived from IP, pages viewed, time on page, clicks, referring pages, and similar standard log or analytics data.

Information you provide directly

If you contact us by email, subscribe to a newsletter, submit a lead form, ask to be connected with a provider, respond to a survey, or otherwise send information through the site, we may collect the information you choose to provide. That can include your name, email address, phone number, ZIP code, state, care preferences, budgeting information, details about the type of care you are researching, or other information you voluntarily submit.

Sensitive or care-related information

If the site offers referral, matching, or lead-generation features, visitors may choose to provide information related to an older adult’s care needs, living situation, mobility, memory concerns, or preferred location. Please do not send medical records, account numbers, Social Security numbers, or other highly sensitive information unless a clearly labeled form specifically requests it and explains how it will be used.

How information may be used

Assisted Living Channel may use information for purposes such as:

• operating, maintaining, and improving the website;
• responding to emails, questions, or requests;
• sending newsletters, updates, or site-related communications if you opt in;
• understanding how visitors use the site;
• measuring traffic, engagement, and content performance;
• processing or routing lead, inquiry, or referral requests;
• supporting advertising, sponsorship, affiliate, or promotional relationships;
• detecting fraud, abuse, or technical issues; and
• complying with legal obligations or protecting our rights.

Cookies, analytics, and similar technologies

The site may use cookies, pixels, tags, SDKs, log files, analytics tools, heat-mapping tools, session tools, and similar technologies to understand traffic and improve site performance. These tools may be provided by third-party vendors and can help measure page views, navigation patterns, device information, campaign performance, and the effectiveness of advertising or affiliate relationships.

If ad technology, retargeting tools, affiliate tracking tools, or lead-routing platforms are used on the site, this policy includes those technologies to the extent they are used here, and the policy may be updated with more specific vendor details from time to time.

Lead forms, referral requests, and monetization features

Assisted Living Channel may offer forms that let visitors request more information, ask to be connected with a provider, request a referral, join a list, or indicate interest in services, products, communities, or resources. If those features are added, information submitted through those forms may be shared with service providers, operators, referral partners, technology vendors, customer-support vendors, or other third parties involved in fulfilling the request.

The site may also include advertising, sponsorships, paid placements, affiliate links, lead-generation programs, co-registration features, or other monetization tools. If so, information about your activity on the site or your response to those features may be used to support reporting, attribution, relationship management, audience measurement, compliance, and payment calculations.

When information may be shared

We may share information in circumstances such as the following:

• with service providers that help us host, operate, secure, analyze, maintain, or improve the site;
• with email, newsletter, customer-support, analytics, form-processing, CRM, ad-tech, affiliate, or lead-routing vendors;
• with partners or providers if you ask to be connected with them or submit information through a referral or inquiry form;
• with advertising, sponsorship, or affiliate partners as needed to support relationships, attribution, and reporting;
• with legal, regulatory, or governmental authorities when required by law or when reasonably necessary to protect rights, safety, or property; and
• in connection with a merger, sale, financing, restructuring, or other transfer involving all or part of the site or BNK Invest, Inc.

We do not promise that information will never be shared. Instead, this policy explains the kinds of sharing that may occur in connection with leads, referrals, advertising, or affiliate relationships.

Your choices

You may have choices about how certain information is used.

• You may choose not to submit forms or send optional information.
• You may opt out of marketing emails by using the unsubscribe instructions in those emails, if and when such emails are offered.
• You may be able to control cookies or similar technologies through your browser settings or device controls, although doing so may affect site functionality.

Retention of information

Information may be retained for as long as reasonably necessary for the purposes described in this policy, including recordkeeping, analytics, relationship management, security, legal compliance, dispute resolution, or business operations. Retention periods may vary depending on the type of information and the reason it was collected.

Data security

Assisted Living Channel may use administrative, technical, and organizational measures intended to help protect information. No website, server, transmission, or storage system can be guaranteed to be completely secure, so visitors should use good judgment when deciding what information to submit online.

Third-party sites and services

This site may link to third-party websites, including government agencies, providers, directories, tools, advertisers, sponsors, or other outside organizations. Assisted Living Channel is not responsible for the content, privacy practices, security, or terms of those outside websites or services.

Children’s privacy

This site is intended for adults researching assisted living, memory care, nursing homes, and related topics. It is not directed to children.

State privacy rights and applicable law

Depending on where you live, you may have privacy rights under applicable law, which can include rights to request access to information, deletion, correction, or information about categories of data collected or shared. The availability of any particular right depends on applicable law and the facts of the request. Assisted Living Channel may take reasonable steps to verify identity before responding to certain requests.

The availability of any particular privacy right depends on applicable law and the facts of the request. If you wish to make a privacy-related request, contact us using the email address below.

Changes to this policy

This Privacy Policy may be updated from time to time. Any updated version may apply to information previously collected to the extent permitted by law. Your continued use of the site after an updated policy is posted means you accept the revised version.

Contact

If you have questions about this Privacy Policy, you may contact us at info@bnkinvest.com.